If you've seen the TV series Sex and the City, impossible not to know the name Jimmy Choo. Girls, Carrie in mind, speak of him in every episode. Normally the girls are keen on fashion and footwear. And Mr Choo creates real jewelry for little toes of the ladies. Presentation of a trendy designer luxury.
Jimmy Choo shoes were launched in 1996 in London. Since, in just 14 years, they have conquered the entire planet! The star like Katie Holmes or actresses of Sex and the city swear by him alone to whom they entrust their pretty feet. Back on a saga of dramatic fashion!
Jimmy Chow, whose real name, was born in Malaysia but lived in London for a long time. Early on, he was attracted by the fashion and design. Normal, his family worked in the shoe. At just 11, he created his first shoes. Then, he studied at the London College of Fashion. Then, after discharge, he made a decisive encounter: that of Tamara Mellon, the editor of British Vogue! They will develop a line of shoes together ... whose first collection was released in 1996. The famous Jimmy Choo wonders emerge. He opened his first shop on Motcomb Street in London.
Jimmy Choo to conquer the world!
In 1998, the designer wants to impose on the entire planet. He begins by America. He opened a boutique in New York and another in Los Angeles the following year. Ideal for attracting American actresses, those are rain or shine in the fashion world. Then he says the public relations by a large company, Equinox Luxury Holdings. The company develops Choo and began making handbags and accessories such as goggles. In 2009, the creator is involved in the collection of H & M.
The 2000s saw the company prosper in a royal way. Also in 2004, the company Lion Capital takes over in the field of communication. Stores abound: San Francisco, Boston, London, Madrid, Paris (Rue St. Honore) Omotosando Japan ... The world is at her feet! In 2007, the house was bought by TowerBrook Capital Partners. And the conquest of the planet continues.
The secret of her shoes? They are gorgeous! They are real gems luxury where each detail. Each is handmade! Any ballerina makes up a marvel of elegance. But they are also comfortable. Usually, it is impossible not to suffer when you wear nice shoes. Not with Choo shoes: Revolutionary! Since 2000 they are made in Italy.